The Power of Differentiation in Sales - Sales Training

The Power of Differentiation in Sales - Sales Training Creating differentiation in your product and company is the fuel that drives your belief, and it should be the first goal of every sales person. Distinguishing what you are selling from the products or services of others is a significant key to success when you educate your potential customer on why he should give you an appointment, progress further in the sale or give you his final commitment for an order. Your differentiation should be the core of your value proposition, which is what you propose to a potential customer to reinforce the product’s value. To have a product that is designed or a company that is marketed with exclusive fe

How To Identify Your Differentiation? - Sales Training

How To Identify Your Differentiation? - Sales Training This information is for the sales person who either wants to reevaluate the product and company differentiation they have been taught or to ascertain what differentiation they can establish. There are two exercises below that you can follow to also identify your competitor’s differentiation, which will allow you the opportunity to strategize a counter-response. Exercises: Exercise 1 identifies product differentiation and exercise 2, company differentiation. Review each of your products, and based on your current knowledge and customer feedback, complete table one by incorporating your top four most commonly wanted features for each of yo

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