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Applied Excellence is a family business that was created to challenge the standard of business excellence. We wholeheartedly believe that culture plays the biggest role in every business, creating an environment of trust for every customer is vital. People want to do business with those they know, like and trust and we teach how to obtain that. 


We have accumulated 25-plus years of top sales and leadership achievement with a passion for the world of supporting and enhancing business culture. Our passion drives our commitment to help people “realize” the true value of professional selling, customer service and leadership excellence. We do this through communication techniques that exemplify authenticity, trust and commitment to client focus.


Applied Excellence's training methodology focuses on universal communication techniques based around The Go-Giver way. The essence of this philosophy is the more you give, the more you have. When applied, our training content has proven to increase your ability to influence, successfully give in value, and pull (not push) customers towards you.

When your business is exposed to "The Go-Giver" philosophy along with our 25+ years of application based research, your company will conduct business in the most profitable way ultimately creating a culture of excellence.

We happen to be the only learning and development company in Southern California that has a certified Go-Giver speaker and coach as our Founder.


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Paul Anderson
-CEO & Founder-

Trainer, Speaker & Founder of Applied Excellence. Paul's sales career started when he sold his way into a sales position for a Fortune 100 corporation. He has since accumulated 25+ years of top sales and leadership achievement. His passion for the world of business shown through the remarkable results he consistently achieves.     

laura andeson the sales pro

Laura Anderson
-Creative Director-

The visionary of Applied Excellence. Laura is the creative force that pulls Applied Excellence together, responsible for turning words into actions. She focus' on problem solving, developing a step by step methodology creating a extremely clear vision that makes it clear and consistent with what Applied Excellence is trying to achieve. 


Arabella Sherr
Marketing Director-

Arabella is the Marketing Director of Applied Excellence. She finds great opportunities for the company and takes innovative ideas from the idealistic stage through to production. She is passionate about sharing Applied Excellence's principles, values and commitment. 

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