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Inspiring brilliance to exceptional performance.

There has never been a more important time to instigate a platform of thought that aligns everyone together. A platform that emphasizes people through the cornerstone of “giving” and adding value – Welcome to Applied Excellence. You'll find our online programs are specifically focused on relevant and meaningful content designed for overachieving performance in what many C-Suite Executives are calling America 2.0.  Reinforce your platform for transformation to a Culture of Sales, Business, Leadership or Personal Excellence.

Sales, Business, Leadership, Personal Growth
Virtual and In-Class (Certification)

Sales Training Class
sales training course

Applied Excellence offer you or your team In-class training at your location or at our Carlsbad training facility, or through a paced virtual training program. Regardless of which environment you select and what program you need, the training is not just “espresso rich” in up-to-date content but has been designed to ensure your team achieve the highest level of communication skills, techniques and strategies designed to achieve success in America 2.0. Specific focus is given to, not just intellectually knowing and owning the techniques, principles, strategies and frameworks, but simplifying the ability to quickly and easily customize and apply them to your company or industry in order to maximize their effectiveness.

"It's a good experience to have this training and an eye opener in helping me sell and know how to communicate with my customers" - Eric Akuamoah


"Amazing course and definitely worth the time and value invested. Pragmatic, tested techniques and the instructor sounds like he has embodied the techniques described." -Renu Hunjan


"I never looked at my Belief (personal and work) as deep as the Lectures is explaining me to do. I love it.... opens my eyes to a whole new and different belief system. Thank you millions" - Doreen Erasmus


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Effective Leadership at Your Fingertips

With our optional corporate learning training platform, you will have access to many different tools to help manage your team and ensure participation. ​ Extensive reporting: Access to everything within your company's eLearning environment. ​ Activity Tracking: A timeline of your group's actions. ​ Customizable: Ability to customize training to your companies industry through modified lessons and/or learning paths. ​ Gamification: Help keep your team engaged with Gamification, Badges, Points, Levels, Rewards, and Leaderboards which are given to the highest scoring employees. ​ Rich Communication Tools: Support 24/7 from your dedicated account manager and access to personal messages, calendars, and discussion forums. ​ Exercises/Quizzes: Keep your team on pace and to ensure understanding of content.

Sales Training Report
Online Sales Training Report


Individual Infographics

Training is ultimately about the learner. To keep your employees engaged and motivated our optional corporate training platform allows each participant the opportunity to review, print or download their own infographics: Progress updates, i.e. courses they’re enrolled in, time spent on training, courses completed. Review Achievements, i.e. pass rate, number of certificates awarded, badges earned.


Access Anytime, Anywhere

Native applications for IOS and Android devices. Fast and easy to use, all user progress will automatically get synchronized, Perfect for your leadership, sales or project team that is constantly on the go, listen to videos in car, at the gym or in-between sales calls.

Sales Mastery Online Training Workshop
Sales Gamification


Increase User Engagement

In just a few clicks, you can turn your training into an addictive goal-setting and goal-reaching powerhouse. Points are one of the mightiest gamification elements out there. You customize the number of points your learners earn through our fixed set of actions — actions designed to increase user engagement. Activate your company point system and you’ll activate learning.

"Snackable" Microlearnings
Sales, Business, Leadership, Personal Growth

Designed for B2B or B2C incorporating one-hundred bite size espresso rich video’s presented in untraditional environments with cartoon and whiteboard animation reinforcement video’s, celebrity moment video’s designed for inspiration and motivation and exercises offering personal customization!

Sales Excellence 2.0

Sales Excellence to Professional Selling | Online Course (Certification)

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Comprehensive, relevant and meaningful content with engaging delivery and dynamic animation designed for effective sales presentation, negotiation and communication skills to ensure sales success in America 2.0. The Sales Excellence 2.0 course is focused on content to comprehensively train your new hires to quickly become sales professionals, your average performers to become over performers and your top sellers to become your superstars! 
According to a Sales Enablement Optimization Study, for every dollar a company invests in training, it receives about $4.53 in return – which is equivalent to a 353% ROI. The Applied Excellence Sales Excellence 2.0 course offers time tested sales techniques, skills and strategies, blended with the new needs of America 2.0, giving everyone within your team the ability to succeed in sales.


Elevating Value: Learn how to outsell your competition by focusing on unconsidered elements that will naturally pull your client towards you and elevating not just your product value but your overall value too. Learn how to incorporate and communicate a hidden power that enables your client to psychologically connect and be pulled into “wanting” what you are offering.

Establishing Trust: Learn how to transition from Features, Functions, Benefits and open the mind of your prospective customer, gain their trust and emotionally achieve their acceptance to commit to the sale.

Professional Presentations: Tap into the power of the six-step process that enable you to create a credible platform, that allow your client to feel confident about moving forward, through reinforcement that there will be zero risk in making the decision. Learn a powerful eight-step process that ensures you effectively communicate the benefits and results that match your client needs. 

Building RapportRapport is an unseen flow of energy that naturally connects you with the person you are talking to. Learn how to effectively communicate and achieve immediate connection with your client so they know, like and trust you. Increase the effectiveness of your communication by incorporating sensory system dialogue that enable you to immediately connect with a different part of the brain that enables your ability to speed the process of building rapport.

Strategic Questioning Skills: Learn how to ask the right questions, at the correct time, and in the right way, and how to use the tagalong questioning technique, enabling you to communicate more effectively, capturing deeper more relevant information while having a natural conversation with your client.

Closing The Sale: Learn the psychology behind why a client makes a decision and how to incorporate eight closing principles that guarantee you’ll close more sales. Learn how to receive fewer objections and identify what's behind the objections you do get and eliminate your competition by not just establishing client criteria but setting new criteria that position your company and solution as the only option.

Referrals: Reaching the decision maker is crucial for every salesperson to master, however achieving commitment to see you is paramount to how successful you will be. Learn how to effectively respond to potential objections such as; "I'm not interested" or "send me information" and what technique make’s the client's objection their reason to want to see you! Achieve more appointments by identifying where to focus, what to do when you focus and who the people are within a company to focus on.

Legendary Leadership

Five Keys to Legendary Leadership | Online Course (Certification)

Leadership Training Course

This is a course that's been designed to reinforce exemplary leadership for you and your leadership team. Turn your managers into leaders and start the process to creating a Culture of Leadership Excellence. You and your team will be inspired by the principles that create the platform for Legendary Leadership though the Go-Giver Leader Philosophy, which is taking yourself out of the equation and focusing on the person or the people that you are communicating with. There's nothing more powerful to reinforce authentic leadership and show a commitment to add value to another human being than by first and foremost, taking yourself out of the equation, it's never about you. It's always about the people that you're serving, supporting, educating or helping. And ultimately that's what this course will reinforce through the five keys of legendary leadership.


Leadership Channelization - Legendary Leadership consistently focus on what is important without getting caught up in the details. Learn the thought process that ensures you are always one-step ahead of building and sustaining Leadership trust with your team.

Hiring and Retaining Overachievers - Building a Culture of Excellence involves sustaining and attracting the best talent. Learn how to spot-and screen out what studies have proven are the disruptive reciprocity type in order to minimize their corrosive effect on the organization; Reinforce a collaborative, creative and highly productive team by sustaining what studies have shown are the top 25% of overachievers in the workplace today.

Leadership Influence - Help other people to see what lies ahead and act swiftly to counter any challenges along the way. Understand what actions influence the behavior and attitudes of your team and how to increase the commitment of all involved.


Achieving Employee Commitment – Learn what is universally recognized as a powerful strategic tool for an organization's continuing growth, productivity and ability to retain valuable employees. Learn how to ensure you are always creating personal and professional development opportunities for your staff.


Blended Leadership - Ensure that you never get caught up in emotional decisions. Understand why the values of your company and your personal values need to align and how to ensure you are always communicating a consistent message.

Building Strong Teams – Learn how to incorporate a single characteristic that is among the strongest predictors of group effectiveness. Discover practices to recognize and reward helping. Peer-bonus and recognition programs promote giver cultures without undercutting the healthy competition that drives productivity. Building a “giver culture” pays.


Giving Leadership -  Stay committed to practicing when there is no one to lead. Incorporate the thought process and actions that show you really care for the people, project and the company.


Leadership vs or Management - Learn three major differences between a Leader and a Manager and what to focus on to ensure you never fall into the "manager" category.


Strengthening your Emotional Intelligence – Learn how to reach and communicate with the highest level of Authenticity that will be critical if you are to become a Legendary Leader. Learn the three types of empathy and how to strengthen your ability to connect with your team.

Business Excellence

Business Success Through A Givers Mindset | Online Course (Certification)

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Business Fundamentals Online workshop

Universal Business and Life Principles from the International Bestselling Book, The Go-Giver, highlighting the Five Laws that create the framework to succeed in America 2.0. Reinforce your company focus on “People” with an emphasis on how to add value during every interaction. It doesn't matter if you're in marketing, engineering, selling, or in finance, and regardless of industry, title or position what has become a game changer is the ability to “connect.” Success in America 2.0 is going to require authentic human connection and this business course will share how specific philosophies and principles that you can measure are able to reinforce company, team and employee progression. 


Workplace Reciprocity Types: Identify each reciprocity type in the workplace and how they influence business success. Learn to identify the traits and characteristics of what the most successful ‘givers’ focus on and how to ensure your new hires and current team players are in the top 25% of over-achieving givers, which research has proven are recognized as the top reciprocity type in the workplace today.

Shifting Your Focus: Your team will learn that shifting your focus from getting to giving, meaning constantly and consistently adding value to others is actually quite practical. When you shift your focus from yourself, when you move from a “me” or an “I” to a “you” or an “other” focus, you change the platform of communication completely, pulling people towards you.

Create Value: Learn how five elements of extrinsic value ensure that every customer, client or employee interaction creates the feeling of "wow" that was an awesome experience triggering the need for the person you met, to want to talk about the experience to other people, creating an army of personal walking ambassadors for you and your company.

Touch Lives: Learn how to utilize the power of “borrowed influence” to ensure easier appointment making, quicker decision-making and enabling your team to work smarter not harder.

Build Influence: Learn the power of influence through “human to Human” connection and how to create an unseen flow of energy that naturally connects you with the person you are talking to. Team participants will learn how to increase the speed of decision and achieve immediate connection with the people around them so they reinforce a mantra of know, like and trust!

Authenticity: Learn the power of company and personal authenticity, why it’s important and what stops company congruency where employees are not being their true authentic self. Authenticity is what gives freedom to be ourselves and be comfortable with who we are, and it's also what gives us access to connecting with other people in a meaningful and genuine way. Realize the true gift we can give ourselves and those around us -- the real us.

Reciprocity: Learn how to stay open to receiving and improve your understanding of how both giving value and receiving are two sides of the same coin. There can only be a giving if there is a receiving and there can only be a receiving if there is a giving, so don’t stop the flow.

Learned Optimism: Learn How Optimism Not Only Enhances Your Success in Business But Also in Your Quality of Life, and How Anyone Can Learn the Science Behind How To Practice It.

Personal Development

Mastering Emotional and Mental Resilience  | Online Course (Certification)

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Motivation and personal development success

This course will give you and and or your team members the mental and the emotional resilience to get through and conquer anything, because remember, it's not about what's happening to you now, It's about how you're responding to what's happening to you now. Learn how to achieve the highest level of emotional resilience by incorporating simple but effective exercises into your daily routine that not only reduce emotional stress but ensure that your "heart-Brain" coherence are at the optimum level in order to positively impact and align your physiology and biochemistry. Take advantage of the Five Steps that lead to personal success through a proven framework that aligns your thoughts with your goals so you continually move yourself forward.


Emotional Resilience: How is it that some people respond well to stress and others don’t? What are they doing and how can you apply what they are doing? What is it that the high performing athletes, successful entrepreneurs and those people that appear to always be switched on utilize to get themselves in the right mental and emotional state and how do they create the energy and power to be resilient to anything that comes their way? Learn how to extend life, double your energy, improve your blood flow and reinforce the right chemicals that give you a higher immune response that ensure you remain calm and have less stress in your world.

Mental Resilience: In addition to a success framework that outlines the steps to achieving mental resilience to any challenge, you’ll learn proven and highly effective principles that make the biggest difference in achieving your personal and professional growth,  leading to not just the feeling of being “whole” but the financial success that leads to life independence too.

Define Your Thinking: Learn how to clear your mind, understand what is influencing your thoughts, identify what has been stopping you from taking action and how to clear the negativity that may be affecting your results and overall well-being.

Realize Your True Value: We’ll show you how to identify the true value you bring to the world through achieving a deeper understanding of what is stopping you from being the confident and assertive individual that you know you can be.

Create Energy: Learn how to establish the foundation of a positive self-image and what to focus on in order to build a stronger foundation that triggers a new thought process and opens the door to even bigger dreams of achievement.

Realize Your Intrinsic Value: Learn how to tap into the power of your subconscious mind and how it helps you to achieve the desired mental state that triggers the forces of nature to achieve the result you’re after and how to dig deeper into your thoughts and analyze how to accentuate the positive value you bring to the world, so it positively affects your future.

Maintain Momentum: Know how to train your mind to reach within and continuously move forward to find that inner contentment-not the short-term solution but the long-term one that allow your dreams to be realized.

Discover Your Talents: Each and every one of us have unique talents and attributes however the question is: "Is a talent a strength?" Inspired by the best-selling book “Discover Your Strengths,” learn the thought process behind the self-talk and self-awareness that enables you to identify what your true talents are and how to best capitalize on them!

Healthy Body Language: If our minds affect our bodies, can our bodies affect or change our minds?" Put another way can the way you sit, stand, or position your body, have a positive impact on your health? Learn the answer and reduce your stress level and increase your confidence, improve your balance of comfort and support your ability to be more assertive.

Let's chat about how we can improve your teams performance!

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