
BUSINESS EXCELLENCE
Sales & Leadership Training Solutions Designed for America 2.0
Our Goal Is Simple. People Transformation
Our Sales Training methodology supports a “People” focused framework emphasizing value, honesty, and integrity.
Your challenges become our challenges, your goals become our goals and your needs become our needs, so expect total immersion, and attention to detail during every step of the process in achieving the results you are after.

CLICK HERE TO EMAIL PAUL FOR A FREE CONSULTATION TO TALK ABOUT YOUR CURRENT CHALLENGE
or call Paul direct: 858-663-1026
In-Person & Online
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IN-PERSON & VIRTUAL TRAINING
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Positioning Story Telling into Every Communication
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Shifting from Solution Selling to Insight Selling for America 2.0
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Selling Techniques & Strategies that focus on Value - Not Price
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Sales Driven Questions that Transition You From Consultancy.
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The Framework, Strategy, and Technique To Establish Trust - Fast.
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Utilizing Empathic Concern to Handle Objections & Gain Client Commitment.
Online library of ready-made "snackable" courses:
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Sales, Leadership, The Go-Giver Business Excellence.
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New Courses Added Regularly to Maintain Relevancy
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Created & Presented by Leadership and Sales Expert
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Animated & Interactive Video's to Sustain Engagement.
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Immediate Access to Ensure Quick and Easy Application
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Quizzes to Reinforce Comprehension
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Exercises to Customize Content to Your Company
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29.8 K
Enrollments
21.5 K
Students
1.6 k
Reviews
157
Countries
OUR MOST POPULAR IN-PERSON WORKSHOPS
Workshops that emphasize people and human-to-human interaction through the cornerstone of adding value to others both internally and externally.
Workshop One
Skills, Techniques, Strategies That Lead To Sales Excellence
Workshop Two
Business Principles To Support A Culture of Workplace Excellence
Check out a Recent Workshop Testimonial!
CLICK HERE TO EMAIL PAUL FOR A FREE CONSULTATION TO TALK ABOUIT YOUR BIGGEST CHALLENGE
or call Paul direct 858-663-1026
INSPIRING BRILLIANCE CHANNEL
TESTIMONIALS
"Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark."
Our focus is on your trademark but please take a moment to listen to ours....
Midwestern Insurance Alliance
B2B with CHANNEL RE-SELLERS
Midwestern Insurance Alliance operates as a managing general agency providing workers' compensation coverage. Midwestern has become a leader in their industry through their focus on Service, Innovation and Experience.
"We decided that we wanted to bring somebody in to really help with culture, and overall connection, maybe just a different way to think about our business, to think about our customer and create the kind of culture shift that reinforces continuous improvement. We wanted to bring our team to the next level."
Jeremiah Howard, Senior Vice President Marketing
Biassync
B2B DIRECT SALES START UP
Biassync was founded to create a more fair and respectable workplace and has become a leader in software that addresses how to assess unconscious bias in the workplace.
"When I brought in Paul and his company, we were at zero revenue because we literally just launched a new product into the marketplace and we didn't know what to expect, but obviously as a CEO and a co-founder, I had revenue goals, I had individuals on my sales team who had never been sales professionals before and others that did have consultative sales experience."
Michele Ruiz Biassync CO-FOUNDER and CEO
Baker Electric Home Energy
B2C
Baker Electric Home Energy is a leader in enabling Southern California homeowners to generate, manage and use their own power to save money, enhance their families lifestyle and protect the planet through the implementation, managing and supporting of home energy through Solar, Home Batteries, Heating and Air Conditioning and Home Energy Solutions.
"Immediately Paul had the ability to work with us from a companywide or from a cultural standpoint, with more of an emphasis on reinvigoration and enthusiasm, and our overall approach ethos rather than a quick fix or techniques. Our decision to hire Paul was a yes, yes, yes."
Ian Lochore, Vice President-General Manager PV Division
Paul came in with a different approach. We felt that we were getting stale with some of the other training techniques. Paul was able to take what truly the culture of our company is and put that into every single sales consultant Pitchbook, if you will, to provide that elevated value experience to the homeowner.
Steve Brooke, Baker Electric Home Energy
CLICK HERE TO EMAIL PAUL FOR A FREE CONSULTATION
or call Paul direct 858-663-1026
What People Say
In-Person Training
Online Training
Why Partner With Us
Facilitation is Critical - Each training is delivered by our principal Paul Anderson
Our Solution is not Prescriptive - Everyone is unique so is your solution
Execution is Everything - Action steps that inspire commitment, not compliance
Program Reinforcement - Espresso rich, Microlearning maintains engagement
Course Content - Focused on personal and professional development
Meaningful and Relevant - Content that evolves to meet changing B2B and B2C needs
Certification You Can Trust - Go-Giver accredited coach and speaker
Articles supporting why we do what we do
A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds
According to the study, 25% of product decisions are led by cultural relevance.

Josh Sternberg
Corporate Culture Has Become the Most Powerful Force in Forging Partnerships
Research shows authentic values even trump innovation. Companies are no longer judged on what they say...

Christoph Becker
New study shows culturally relevant brands are more relevant to consumers
A new study shows just how much consumers want brands and culture to mix...

E.zj. Samson