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The Sales Experience

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  1. “Companies investing in training average 24% higher profit margins”

  2. “Top sales pros outperform low performers by 10:1 and average ones by 2:1 (Salesforce)

  3. “High performing sales teams pay close attention to training and see 9% faster revenue growth as a result.”

'Human' Approach...

"If your philosophy is that your sales organization is really providing value to your clients, helping them solve a very important need, or problem or a challenge. And you view your sales organization as really being positioned as partners with your clients, your customers, he is the right sales coach and sales training organization. And there's a lot there in his approach about providing value, and very simplistically. And to me, that's a very consultative type sales approach, and that is what Paul really excels at. If you're focused on a consultative sales approach and not pitchy, not salesy, but more selling authentically, providing high value, seeing yourselves as partner with your clients and customers, then I have no hesitation in recommending Paul."

Michele Ruiz Biassync CO-FOUNDER and CEO

"What Paul does is he takes a challenge or problem and says, these are the steps that can allow you to become better and they're not rules, they're just guidelines, methodologies. And so, he puts a playbook, around being successful, working on ideas that re-engage our customers, a focus on providing value to our customers, more about what we can do for them instead of what they can do for us."

Jeremiah Howard, Midwestern Insurance Alliance

"We see Applied Excellence, and especially Paul as a partner, we don't see him as a sales trainer that is pigeonholed, he is a true partner to us.  Paul has been one of the factors that has enabled us to have year on year growth with the same group of consultants doing the same job that has become and more complex, yet helping us to continually motivate, keep the balance, right. Keep the focus on the customer, and then the end result of the sales numbers. It's not just traditional sales training, he's training on an ethos which really helps the sales team, but broader than that it will help anybody that’s dealing with a customer."

Ian Lochore, Baker Electric Home Energy

Professional Sales Training

Our Sales Training methodology supports a  “People” focused framework emphasizing value, honesty, and integrity.

Your challenges become our challenges, your goals become our goals and your needs become our needs, so expect total immersion, and attention to detail during every step of the process in achieving the results you are after.

Online Sales Courses Online Sales Programs Leadership courses Leadership Training

In-Person & Online

Online Sales Courses Online Sales Programs Leadership courses Leadership Training



  • Positioning Story Telling into Every Communication

  • Shifting from Solution Selling to Insight Selling for America 2.0

  • Selling Techniques & Strategies that focus on Value - Not Price

  • Sales Driven Questions that Transition You From Consultancy.

  • The Framework, Strategy, and Technique To Establish Trust - Fast.

  • Utilizing Empathic Concern to Handle Objections & Gain Client Commitment.

Online library of ready-made "snackable" courses:

  • Sales, Leadership, The Go-Giver Business Excellence.
  • New Courses Added Regularly to Maintain Relevancy
  • Created & Presented by Leadership and Sales Expert
  • Animated & Interactive Video's to Sustain Engagement.
  • Immediate Access to Ensure Quick and Easy Application
  • Quizzes to Reinforce Comprehension
  • Exercises to Customize Content to Your Company
Online Sales Courses Online Sales Programs Leadership courses Leadership Training
Online Sales Courses Online Sales Programs Leadership courses Leadership Training

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Sales Training that emphasize people and human-to-human interaction through the cornerstone of adding value to others both internally and externally.

Sales Training One
Skills, Techniques, Strategies That Lead To Sales Excellence

Sales Training Two
Business Principles To Support A Culture of Workplace Excellence

Training Feedback, just because...


"Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark."

Our focus is on your trademark but please take a moment to listen to ours....



Biassync was founded to create a more fair and respectable workplace and has become a leader in software that addresses how to assess unconscious bias in the workplace.

"When I brought in Paul and his company, we were at zero revenue because we literally just launched a new product into the marketplace and we didn't know what to expect, but obviously as a CEO and a co-founder, I had revenue goals, I had individuals on my sales team who had never been sales professionals before and others that did have consultative sales experience."


Michele Ruiz Biassync CO-FOUNDER and CEO

Baker Electric Home Energy


Baker Electric Home Energy is a leader in enabling Southern California homeowners  to generate, manage and use their own power to save money, enhance their families lifestyle and protect the planet through the implementation, managing and supporting of home energy through Solar, Home Batteries, Heating and Air Conditioning and Home Energy Solutions.

"Immediately Paul had the ability to work with us from a companywide or from a cultural standpoint, with more of an emphasis on reinvigoration and enthusiasm, and our overall approach ethos rather than a quick fix or techniques. Our decision to hire Paul was a yes, yes, yes."

Ian Lochore, Vice President-General Manager PV Division

​​Paul came in with a different approach. We felt that we were getting stale with some of the other training techniques. Paul was able to take what truly the culture of our company is and put that into every single sales consultant Pitchbook, if you will, to provide that elevated value experience to the homeowner. 

Steve Brooke, Baker Electric Home Energy


or call Paul direct 858-663-1026

What People Say

In-Person Training

Online Training

Why Partner With Us

Facilitation is Critical Each training is delivered by our principal Paul Anderson

Our Solution is not Prescriptive - Everyone is unique so is your solution

Execution is Everything Action steps that inspire commitment, not compliance

Program Reinforcement - Espresso rich, Microlearning maintains engagement

Course Content Focused on personal and professional development

Meaningful and Relevant - Content that evolves to meet changing B2B and B2C needs

Certification You Can Trust - Go-Giver accredited coach and speaker

Articles supporting why we do what we do

Sales Training Classes

A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds

According to the study, 25% of product decisions are led by cultural relevance. 

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Josh Sternberg

Leadership Programs

Corporate Culture Has Become the Most Powerful Force in Forging Partnerships

Research shows authentic values even trump innovation. Companies are no longer judged on what they say...

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Christoph Becker

Online Sales Training

New study shows culturally relevant brands are more relevant to consumers

A new study shows just how much consumers want brands and culture to mix...

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E.zj. Samson


We'd love to hear from you

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