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Is Your Auto Dealership Creating Personal Walking Ambassadors?



Increased Sales. Positive reviews. Endless Referrals.

Applied Excellence is changing the way cars are sold and how dealerships operate. Backed by over 25 years of experience and the award-winning Go-Giver strategy that focuses on consistently reinforcing client-centered culture to positively influence and raise the standard of excellence. We are the only certified learning and development company in Southern California certified to teach this strategy. 


Through proven and tested client-centered sales techniques, we can help your sales team build trust faster, leading to increased sales. Resulting in an increase of:


  • Personal Walking Ambassadors 

  • Endless Referrals

  • Reduced Amount of Discounts

  • Guaranteed Positive Customer Experience 


A Go-Giver strategy creates personal walking ambassadors for your dealership. Personal walking ambassadors are a network of people who know you, like you, and trust you. It doesn't mean they have to buy from you, it means they always have you in the back of their mind. It means that every person who walks into your dealership has such a great experience that they tell their network of people to go to you. 

"24% of Americans ages 35-44 would prefer to get a root canal than having to negotiate with a car dealer"

- Beepi, Inc

Corporate Team Training

Get more positive reviews from companies like...

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You will be one step ahead of every other auto dealership, with our Go-Giver ways.

The power of technology is making it harder to use age-old techniques that involve aggressive, pushy behavior. We have found that even though these "high pressure" sales techniques might still be working for you, or your dealership, it is not a long-term solution. When someone does not have a good or pleasant experience at your dealership, they have the power of technology at his or her fingertips. 


At Applied Excellence, we teach the power of effective communication and authentic influence to establish a strong trust that keeps a customer coming back. Our proven techniques involve shifting your focus from getting to giving to create a client-centered relationship. The second you focus on the customer and have no emotional attachment to the result (what you are going to get out of the deal), you will begin to establish trust with your customer and be able to 100% focus on your customer's needs.


The auto industry does not have enough of this, which is why car salespeople have a bad reputation. As a result, you will receive more than you would have with any other sales technique (increased sales, more positive reviews, and endless referrals). This is because value has become increasingly important; people want to do business with those they know, like and trust. Not those they are scared of, don't trust, and feel pressured into buying. 


Our training content is backed by over 25 years of application based research and the award-winning Go-Giver strategy that focuses on consistently reinforcing client-centered culture to positively influence and raise the standard of excellence.


The Go-Giver is an international best selling book that is backed by many successful people. It is about changing your focus from getting to giving, and when you put others interests first and continually focus on adding value to their lives, it will lead to unexpected returns. Our training content blends these universal laws from The Go-Giver into proven sales techniques, creating a successful framework for years to come. We will not only raise your sales numbers, we will motivate your team, increase your dealerships positive reviews, and create strong business practices.

We do it all.

In person workshops, online programs, seminars, and partnerships to get your team selling more and fast. 

Short Seminars 


End of Quarter

End of Year

Beginning of Year

In-Person workshops

Full Day

Half Da

Multi Day

Flexible Training

It's all about you and your goals for your dealership. All of our training is flexible depending on your needs. 

Online Programs

Choose from our basic online program or advanced fully in depth platform. 

Trainer Partnership

100% fully immersive program including, initial discovery, field accompaniment, Roleplay, surveys, feedback, etc.  

Motivation Inspired

Sometimes all your team needs is a motivation boost, they know all their sales skills but need a boost in participation, teamwork, energy or resilience. 

Lunch & Lean


Set up a phone or in person appointment today. Ask about how to get a free ...



Phone: 760.820.9277

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Our Expertise

Establishing Trust

Selling Value


Sales Cycle Personality

The Actual Presentation

The Actual Presentation

Effective Questioning Skills

The Law of Numbers

The Power of Objections

Sensory System Dialogue


Strategic Questioning

Elevating Value

Selling Results

Differentiating Criteria

Profile Of A Presentation

Body Language

Authentic Influence

The Pre-Presentation

Client Connection

Building Rapport

Tagalong Questioning Technique

New Business Development

Closing the Sale

Time Management


Reflective Technique

Making Appointments


Sales Revenue Targets

How to be Efficient

Thinking About It?

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