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Shaking Hands

Sales Excellence 2.0

Course ID: 0080102


One Day


Training Facility at Carlsbad, CA


within 150 mile radius of San Diego County

*will travel all over the US for an additional travel fee


Paired with educational humor and motivation, The Sales Pro 2.0 Training is a one-day program offering an in-depth view and interactive application of the four highest level professional selling techniques; Sales Influence; Selling Value; Strategic Questioning; and Setting Client Criteria. Incorporated into the training is ‘Selling Defined.’ This  fifth element creates the platform for how to achieve an emotional connection with your client by reinforcing and aligning their corporate culture in terms of values and principles to yours, which is proving to be a game-changer in the new age era of selling.

Your employees will master:


  • SALES INFLUENCE Learn how the most effective negotiators and communicators naturally and immediately connect to their client through an unseen flow of energy that increases the speed of decision. Learn how to establish and communicate likeability and trust so your client knows, likes and trusts you!

  • SELLING VALUE – Learn how to create and communicate an experience of value and present yourself as a resource, not a commodity! Outsell the Competition and increase your order profitability through identifying, positioning and communicating your intrinsic and extrinsic value while ensuring that you make every client interaction a positive experience, that advances and moves your client closer to you.

  • STRATEGIC QUESTIONING – Learn how to transition from efficient to effective questioning skills and how to ask the right questions, at the correct time, and in the right way, creating conversations that uncover relevant and meaningful information that advance you forward.

  • SETTING CLIENT CRITERIA Eliminate your competition by not just establishing client criteria but setting new criteria that position your company and solution as the only option. Learn how to identify, communicate and position your differentiation!

Our team is ready to work with you to find the perfect solution for your corporate training needs. 

Feel free to contact us with any questions you may have:

Phone: 858.663.1026



Participants will acquire essential tools, skills and methods, discuss specific issues, and identify areas for improvement.




This thoroughly engaging and highly practical one-day course uses a mixture of formal trainer inputs, practical exercises and trainer-facilitated discussion. This is a very high energy and engaging course aimed at keeping everyone involved with every aspect of the lessons to ensure 100% absorption of the material.


Included in the Corporate Training Program:

  • Ability to make your own custom program based on your companies needs.

  • Physical Training

  • Post-training webinar follow up

  • Video Reinforcement through our online school, The Sales Pro University

  • Audible 

  • Action Plans

Paul Anderson, CEO & Founder of Applied Excellence, does all the training himself. 

Proper planning and reinforcement to ensure content is retained. 



Paul Anderson, CEO & Founder of Applied Excellence. He has over 25 years of experience, an award-winning author, certified speaker, certified coach, business and leadership expert. Paul will enlighten your team on how to create the platform that supports both personal and business excellence, creating a working framework for years to come. Paul Anderson’s sales career started when he sold his way into a sales position with a Fortune 100 corporation, even when he was two years below the company’s minimum age requirement. He immediately hit the ground running, achieved Sales Rookie of the Year, continued to break all previous sales records, earned over twenty sales awards, a nomination for worldwide salesperson of the year, and a seat on the prestigious sales advisory board. He was also elected a member of the order of sales excellence, earning the title “Machine, Not a Man”—all by the age of 25.  His methods embody the highest level of life philosophies and leadership principles. His passion for the world of business is shown through the remarkable results he consistently achieves, both in sales and leadership and through his mentor program, where he remains committed to inspiring people to achieve excellence, which allows them to reach the dreams they hadn’t thought possible. 

Meet Paul. 

Have you seen enough to make a decision?

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