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Working Together

Go-Givers Sell More

Course ID: 0080104


One Day


Training Facility at Carlsbad, CA


within 150 mile radius of San Diego County

*will travel all over the US for an additional travel fee


$995 (per person)

Our team is ready to work with you to find the perfect solution for your corporate training needs. 

Feel free to contact us with any questions you may have:

Phone: 858.662.1026


Overview :


The powerful and highly effective Go-Giver training program offers a practical guide that makes “giving” the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be-especially in an economic downturn, when customers are more suspicious and defensive. 


Be Inspired By a Different Approach to Selling:


The biggest difference in the Go-Giver approach has to do with the concept of control. The traditional approach to sales, reinforced and fine-tuned by dozens of carefully honed techniques, aims to choreograph the process by putting control firmly in the hands of the salesperson—which is probably why neither party really enjoys it: it’s not much fun to have someone try to control you. For that matter, it’s not much fun to be the one doing the controlling, either.

Instead, we’ll share how to create an environment of cooperation where you know it’s all about the buyer, and the buyer knows it’s all about him or her. Watch your sales results, and your joy increase tremendously!


What You’ll learn...


  • That the myths we’ve all learned about selling are totally wrong.

  • The one overriding and immutable aspect of human nature that all truly successful salespeople understand (and live by!)

  • The one thing that motivates every…single…human being to action.

  • The only reason why someone will buy from you (and why that’s a good thing!).

  • Why you never need to play the low price game.

  • How to become Objection Proof™ and never again be intimidated by objections.

  • Why closing the sale can be much easier than you ever imagined.


“‘I’m no good at selling!’ Have you ever heard someone say that, or perhaps said it yourself? We hear it all the time. Everyone who is not in sales thinks, ‘I could NEVER sell.’


The truth is, most people who are in sales secretly think the same thing.


There is a reason people feel this way: most of us look at sales BACKWARD. We may see it as convincing people to do something they don’t want to do. But it isn’t; it’s about learning what people DO want to do and helping them do that. Or, we may think it’s about taking advantage of others — while in fact, it’s about giving other people MORE advantage.


But the biggest inversion of all, the great upside-down misconception about sales, is that it is an effort to GET something from others. The truth is that sales at its best — that is, at its most effective — is precisely the opposite: it is about GIVING.”

It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically.


Participants will acquire essential tools, skills and methods, discuss specific issues, and identify areas for improvement.




This thoroughly engaging and highly practical one-day course uses a mixture of formal trainer inputs, practical exercises and trainer-facilitated discussion. This is a very high energy and engaging course aimed at keeping everyone involved with every aspect of the lessons to ensure 100% absorption of the material.


Included in the Corporate Training Program:

  • Ability to make your own custom program based on your companies needs.

  • Physical Training

  • Post-training webinar follow up

  • Video Reinforcement through our online school, The Sales Pro University

  • Audible 

  • Action Plans

Paul Anderson, CEO & Founder of Applied Excellence, does all the training himself. 

Proper planning and reinforcement to ensure content is retained. 



Paul Anderson, CEO & Founder of Applied Excellence. He has over 25 years of experience, an award-winning author, certified speaker, certified coach, business and leadership expert. Paul will enlighten your team on how to create the platform that supports both personal and business excellence, creating a working framework for years to come. Paul Anderson’s sales career started when he sold his way into a sales position with a Fortune 100 corporation, even when he was two years below the company’s minimum age requirement. He immediately hit the ground running, achieved Sales Rookie of the Year, continued to break all previous sales records, earned over twenty sales awards, a nomination for worldwide salesperson of the year, and a seat on the prestigious sales advisory board. He was also elected a member of the order of sales excellence, earning the title “Machine, Not a Man”—all by the age of 25.  His methods embody the highest level of life philosophies and leadership principles. His passion for the world of business is shown through the remarkable results he consistently achieves, both in sales and leadership and through his mentor program, where he remains committed to inspiring people to achieve excellence, which allows them to reach the dreams they hadn’t thought possible. 

Meet Paul. 

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